After years of R&D, Syngenta was bringing its breakthrough fungicide seed treatment, Victrato, to market in 2025. The company wanted a series of testimonial videos featuring a well known and respected Queensland grower, explaining his decision to use Victrato. Filming would need to take place during planting and harvesting, with subsequent content to be scheduled for key decision-making periods of the year.
We delivered a two-part series of videos, starting with vision and interviews captured during planting. We told the story from seeds being treated with Victrato, going into the ground, to the first seedlings taking hold. We returned to the property during harvest to film the stunning results of the bumper crop, including harvesting action. The videos gave growers an authentic, trusted industry voice supporting an innovative technology, with the results of the product clearly displayed through the high yielding and quality harvest.
2-3 minute Videos
30 second Social Media cuts
15 second Social Media cuts
6 second Social Media cuts
Written Article with Images
