With regional roots and a national reach, we’ll meet you where it works best, whether that's on farm or online. Our ag background means we get the challenges of timing and location.
As an agricultural media agency, we connect agribusinesses and their audiences with video, audio and written content that engages, educates and inspires.
Cussons Media specialises in creating high-end, engaging content for the agricultural sector, bringing together deep industry knowledge and media expertise to produce compelling stories.
We are dedicated to elevating the voices of those who cultivate our world, driving progress, and fostering a deeper understanding of agriculture’s vital role in society. With Cussons Media, you’re partnering with a team that knows the land as intimately as the lens. More than just a content agency; we are storytellers, advocates, and partners in progress with a genuine love and passion for agriculture.
As an agricultural media agency founded and run by a team with hands-on ag experience, we understand the intricacies of the land, seasons, and challenges. This allows us to create content that truly resonates with agribusinesses and their audiences.
With years of experience and partnerships with leading national and global brands, we bring unparalleled credibility and innovation to every project, helping you stay ahead in the competitive agricultural market.
Every agribusiness has a unique story, and we excel at telling yours authentically. From videos to case studies, we craft compelling narratives that connect with audiences and drive results.
From planning and production to strategy and execution, we provide comprehensive support. Whether you need videos, social media management, technical writing or anything in between, we’ve got you covered.
Whether you’re in a rural or remote town, or a bustling agricultural hub, our team of experts is ready to meet you where you are. As a trusted farming marketing agency, we deliver high-quality content wherever your story unfolds.
We’re passionate advocates for the agricultural sector, committed to elevating voices and fostering growth. When you work with us, you partner with a team that genuinely cares about your success and that of the Australian agricultural community.
We proudly service agribusinesses across Australia and New Zealand, specialising in rural and remote areas. From video and audio production to writing and events, we bring your story to life anywhere.
With regional roots and a national reach, we’ll meet you where it works best, whether that's on farm or online. Our ag background means we get the challenges of timing and location.
Once we’ve met and the quote is approved, we get straight into planning. We’ll share a clear project brief with you and anyone involved so everyone is on the same page and ready to hit the ground running.
We’ll travel anywhere, rural or remote, to capture authentic stories. We know how to put the talent at ease, whether that's a grower, agronomist or anyone in between.
Once filming wraps, we head straight into post-production to craft your story through videos, articles, case studies and podcasts, keeping you in the loop all the way, so the final piece feels spot on.
Working with Cussons Media was seamless from start to finish. Their professionalism and communication made the entire process easy, and the quality of their work is second to none. What really sets them apart is their deep understanding of the agricultural industry – they ‘get it’ when working with farmers, graziers, and agribusinesses. They go above and beyond to capture the perfect shot, and it makes a huge difference having a media partner who speaks the language of the industry and delivers superior results every time.
Anna Geddes
Agri Business Development Manager
Please pass on our thanks to all your team, has been a pleasure working with you and we’ve been exceptionally happy with the quality of all the videos, exactly what we were after.
From the talent:
Looks great. We love it. Even teared up a bit!
James Hagan
Queensland Department of Agriculture & Fisheries
When we required technical fact sheets for our River Blackfish project we partnered with Cussons Media as a trusted service provider for quality and timeliness.
Consultation with Head of Content Carolyn Richardson provided valuable insights into product options and ensured a clear direction for producing a high standard product within our required time frame.
Kelly Cussons converted key project messages from project reports and liaised with one of our consultants to design products for 2 key messages that were visually attractive and easy to read for our target audience.
These designs were produced in digital format for the web, printed as flyers and corflute signage within a tight turnaround time which is a testament to the ability and versatility of Cussons Media. Additionally, the Cussons Media team also provided us with a suggested social media campaign on how to promote the fact sheets further supporting the success of our program outcomes of science communication and community engagement.
Based on our experience, we would highly recommend them to manage projects such as this from concept through to delivery.
Southern Queensland Landscapes
Cussons Media developed a case study booklet for the Centre for Crop and Disease Management at Curtin University in Western Australia.
Project Planning – Kelly and I worked together to design the project and planning together. We drew on our experience and knowledge to co-create a well-planned project. This included asking a series of questions to clarify details of outputs and outcomes and approach as well as specific design and layout details. This process was made very easy and straightforward by Kelly, who demonstrated a high level of expertise and professionalism throughout our engagement. Kelly also spoke to a number of potential sticking points, based on her experience, allowing us to deal with potentially difficult issues early and before they were a big problem.
Ease of working with Cussons media – Although we are based on the other side of Australia, we were able to meet by Teams and over the phone to step through the project while it was active. Kelly was very responsive and was flexible in meeting face-to-face with the farmer participants. Feedback from the participants was all positive too. It has been an absolute pleasure working with Cussons Media on the On farm Experimentation case study booklet.
Quality of the Output – I am personally very happy with the professional content of the booklet and the layout and design that was delivered. The Centre for Crop and Disease Management is also very happy with the quality of the report and has used it to promote the centre’s research at the Grains Research Updates 2024 in Perth, the evokeAg meeting in Perth 2024 and the SPAA Precision Agriculture Expo in McLaren Vale in March 2024. Food Agility CRC, the funding organisation responsible for the On Farm Experimentation project is also very happy with the quality of the work and has promoted the case-study booklet throughout their social media channels.
Julia Easton
Development Manager Research and Innovation
Centre for Crop and Disease Management Curtin University
Bayer Crop Science Australia has partnered with Cussons Media for many years to produce high quality agricultural content in paddocks across Australia.
They are a great team of specialists who genuinely live and breathe agriculture. As well as being easy to work with, where Cussons Media stands out from other providers in the industry is their practical and scientific agricultural knowledge when combined with their media skills. This has helped immensely as we’ve worked together on projects to produce videos, feature articles, tech sheets, learning modules, podcasts and more.
Importantly, I have found the Cussons Media team to be very flexible, with an ability to help throughout the project planning process right from the start. They can produce high quality results following as little as a quick verbal briefing. Part of their value proposition is to help me identify the best projects to create media content from, because they understand agriculture and effective media strategies.
In recent years I have brought the Cussons Media team on-board to run SM calendar planning – the team assesses the available content and identifies the best assets to promote through our social media channels. I would highly recommend Cussons Media as a content agency, particularly if you need a great team to work with in identifying and executing on effective high-end agricultural content.
Simon Lamacraft
Brand Marketing Manager
Horticulture, Bayer Crop Science Australia
We produce a wide range of videos, including technical, testimonial, and social media content. As an agriculture marketing agency, we also specialise in promotional videos for field days, conferences, and event highlights.
Think about your project goals, key messages, timeline, and location. If applicable, identify the talent (people being interviewed or filmed). We’ll guide you through the rest to ensure a smooth start.
Yes, as an agriculture marketing agency, we focus exclusively on agribusinesses across Australia and New Zealand. Our deep industry knowledge and passion for farming allow us to create authentic, impactful content that connects with audiences.
We follow a structured project timeline with open communication to keep everything on track. Your timely feedback also helps us meet deadlines efficiently.
Yes, we develop content calendars and ongoing campaigns as part of our farming marketing agency services, ensuring sustained engagement with your audience.
That’s okay! We collaborate with you during the initial meeting to understand your goals and suggest creative approaches. As an agriculture marketing agency, we specialise in bringing your story to life within your budget and strategy.
Our agriculture marketing agency is staffed with industry experts, including agronomists and journalists, who transform complex topics into clear and engaging content without losing technical accuracy.
Yes, we can capture high-quality photos during shoots, extract stills from video footage, and add captions to complement written content for articles or social media.
Post-production includes editing, revisions, subtitles, graphics, and final approval. For videos, we use Frame.io to track changes, while written content is refined using Google Docs.
We understand that things can change unexpectedly, especially in agriculture. As a flexible farming marketing agency, we’re happy to adjust timelines and deliverables as needed.
We provide clear guidance for talent, including details on clothing, equipment, and schedules. Our relaxed approach ensures everyone feels comfortable and confident on camera.
Yes, as an agriculture marketing agency, our media training equips your team with the skills to confidently and authentically communicate their stories, whether on-camera or in-field.
Your company owns the rights to the finished media assets listed in the quote. However, we retain ownership of the raw files. These files will always be ready for you to commission additional projects but will not be supplied to other agencies.
Final versions are delivered via a high-resolution download link. Our farming marketing agency archives completed projects and can retrieve files if needed later. Raw files are also stored securely for future use. We may also use this content for our own marketing purposes.
Yes, we collaborate with you to create engaging, accurate scripts that fit within the allocated time. We can supply a teleprompter during filming to ensure talent delivers polished, natural performances.
Yes, as an agriculture marketing agency, we create social media cuts, complete with subtitles, accompanying copy and strategies. This helps amplify your content across platforms, ensuring it reaches the right audience.
Video projects typically take 4–6 weeks, including pre-production, shooting, and post-production. Written content timelines usually run around 3 weeks. These timelines depend on your review time, so fewer reviewers often lead to faster delivery.
Each project includes two rounds of revisions for videos and written content. Additional changes can be quoted separately. We use Frame.io and Google Docs to track revisions clearly and ensure your feedback is implemented efficiently.
To ensure authentic and natural responses, we don’t share the questions with you or the talent in advance. Our team, experienced in the agriculture marketing industry, creates a relaxed interview environment to put talent at ease.
The brief outlines key messages, shoot schedules, locations, and deliverables. Behind the scenes, our agriculture marketing agency prepares a detailed production brief with overlay lists, interview questions, and more to keep the project on track.
Absolutely! As a trusted farming marketing agency, we have a nationwide footprint and a team experienced in working across rural and remote areas. We ensure your content reflects the heart of your story, no matter where it unfolds.
We are an agriculture marketing agency specialising in video production, audio content, writing, event support, and media training tailored specifically to the agricultural sector. From social media cuts to technical writing, we help agribusinesses share their unique stories effectively.
