Queensland’s Department of Primary Industries wanted to showcase the positive experience growers had with its Farm Business Resilience Program, and how that support had helped them improve their operations.
The goal was to highlight the simplicity of the funding application process, how farmers had benefited from various workshops, and the impact of establishing sustainable on-farm practices. DPI needed a compelling video series to demonstrate these benefits and inspire other growers to participate.
We produced 12, 2-3 minute testimonial videos featuring growers across regional Queensland’s agricultural areas, showcasing how each participant used the Farm Business Resilience Program to overcome their unique challenges or meet individual production or efficiency goals.
By focusing on each producer’s personal story and the program’s tangible benefits, the videos effectively communicated the program’s value while showcasing the collaboration between DPI, the Federal Government, the Future Drought Fund and Drought and Climate Adaption Program.
2-3 minute Videos
30 second Social Media cuts
