Darling Downs Spray Tech (DDST) needed to showcase their innovative spray package, combining WEED-IT optical spot spray technology and Croplands Pinto spray trailers, towed by SwarmFarm’s autonomous SwarmBots. The goal was to highlight the benefits of this cutting-edge system, including its 90% herbicide savings, and emphasise DDST’s expertise, facilities, and local support. The challenge involved capturing compelling grower stories, showcasing both blue and red-light WEED-IT technology, and incorporating nighttime visuals to demonstrate the system’s functionality.
We produced three 2-3 minute videos featuring growers from western Queensland and north-western New South Wales, each showcasing their experiences with the autonomous spray technology. Filming included nighttime vision of the blue and red-light WEED-IT systems in action, ensuring the technology’s efficiency was accurately demonstrated. The videos also highlighted DDST’s Toowoomba-based facility, spare parts availability, and exceptional service. Additionally, we created five 30-second social media cuts, designed to amplify engagement and drive awareness of DDST’s industry-leading solutions. By integrating field content, grower testimonials, and facility features, the series effectively positioned DDST as a trusted leader in agricultural AgTech innovation.
Craig Donoghue - Surat, QLD
Andrew Milla - Surat, QLD
Rowan Tighe - Croppa Creek, NSW
2-3 minute Videos
30 second Social Media Cuts
