Bayer needed a technical video to provide an overarching explanation of the XtendFlex Cotton Systems, following individual videos on its traits and stewardship series. The challenge was to effectively communicate the system’s benefits, including tolerance to herbicide and its ability to manage resistant weeds, all while appealing to growers and agronomists. Social media testimonials were also required to reinforce the system’s effectiveness.
We produced a 3-4 minute technical video featuring the local Territory Business Manager, presenting a scripted overview of the XtendFlex Cotton Systems using a teleprompter. For broader reach, we created two, 30-second social media cuts featuring testimonial clips from the agronomist, highlighting the practical advantages of the system. The videos effectively demonstrated XtendFlex’s flexibility and weed management benefits, while the testimonials reinforced its value to growers and agronomists alike.
3-4 minute video
30 second Social Media cuts
