The Bayer Horticulture Researcher of the Year Award recognises an individual whose work has delivered a lasting impact for Australian horticulture. In 2025 Dr Penny Measham was honoured for her outstanding contribution to horticultural research, biosecurity and trade. Bayer wanted to showcase Penny’s career and celebrate the impact of her work on the Australian fruit sector.
To honour Penny’s contribution to the industry, we produced a 3 minute video highlighting the impacts of her work, alongside a 30-second social media cut featuring subtitles for wider accessibility. The project also included an article and 3 images to accompany the written piece, creating a lasting profile to celebrate Penny and ensure her story was shared across various platforms.
3 minute video
30 second social media cut
article
images
