Bayer Crop Science wanted to showcase Interrupt Miticide, a breakthrough new mode of action solution targeting two-spotted mite in pome and stone fruit. We needed to explain the challenges faced by growers amid increasing resistance to existing products, while positioning Interrupt’s novel chemistry as a vital new line of defence for Australian farmers.
We captured testimonials set against the stunning backdrop of apple, pear and stone fruit orchards in full bloom. We interviewed a major fruit producer who shared how the product helped save a block of his pears. We also included two local agronomists to provide technical commentary on the reality of resistance in Australian orchards and the measures being taken to combat it.
Interrupt Miticide - 2-3min video
Interrupt Miticide - 2-3min video
Interrupt Miticide - Reel
3 minute videos
30 second social media cuts
articles
high resolution images
