Syngenta needed to promote their on-farm seed treatment workshop and the seed treatment process for those unable to attend a workshop. The demonstration is designed to educate growers, agronomists, and industry professionals on the benefits of seed treatments. The workshop aimed to demonstrate proper application techniques, encourage growers to adopt cost-effective self-application methods, and increase the use of Syngenta products. Capturing the workshop’s practical value and showcasing real-world success stories were critical to driving future attendance and product adoption.
We produced a 4-5 minute demonstrational video that captured the step-by-step process of seed treatment, including practical demonstrations of the application process and insights shared by Syngenta experts. To complement this, we created two 60-second grower testimonial videos. The first highlighted attendee feedback on the workshop’s value and learning experience, while the second focused on a grower who successfully implemented the seed treatment process on their property, showcasing the benefits of skills gained from a previous workshop. Together, these videos effectively communicated the workshop’s purpose, practical takeaways, and on-farm impact, encouraging broader participation and product adoption.
Technical Video
Testimonial 1
Testimonial 2
4-5 minute Technical Video
30 second Social Media Cuts
