Barenbrug aimed to strengthen their reputation and trust among beef farmers in tropical and subtropical regions of Queensland and NSW. With a diverse audience relying on recommendations from agronomists, consultants, and rural stores, Barenbrug needed to demonstrate the quality, persistence, and performance of their tropical seed products. They sought to showcase authentic success stories from growers who achieved exceptional results in varied climates and conditions.
We created a series of four testimonial articles showcasing the authentic success stories of beef farmers across NSW and QLD who have achieved exceptional results using Barenbrug’s tropical seed products. The articles highlighted how Barenbrug solutions transformed grazing land, improved stock preparation, extended pasture performance through seasonal extremes, and maximised live weight gains. By capturing stories of persistence, innovation, and profitability, we demonstrated how Barenbrug products are tailored to diverse climates and farming systems, reinforcing trust in the brand and driving confidence. Each article was accompanied by compelling imagery to bring these stories to life.
600 - 800 word article with images
