About Us - Cussons Media

Why Us

At Cussons Media, we specialise in bridging the gap between agribusinesses and their audiences.

As a leading agriculture media agency, we combine hands-on farming experience with creative storytelling to craft videos, podcasts, and written content that truly resonate.

Unlike other agencies, we understand the challenges of the land and connect with the farming community on a deeper level. Whether you’re looking for strategic support or inspiring campaigns, we’re the farming media agency that brings passion, expertise, and results to every project. Let’s grow your story together.

The Client Journey

Turning ideas into expertly executed agricultural media content is our speciality...

Our Foundation Story

Come on the road with CEO and Creative Director Dave Cussons as he explains why...

Experts in Ag

With a wealth of experience working on farms and a team of experts ready to turn...

The Interview

When it comes to creating authentic, engaging content it all starts with the...

Our Purpose

Helping Agriculture Thrive

Our Mission

By 2030 we will have worked with 100 agribusinesses, predominantly in Australia, to tell their stories in an inspiring and engaging way

Our Values

Cussons Media stands out with its genuine approach, rooted deeply in agricultural expertise.

Our content is delivered in a way that resonates truthfully with the agricultural community while informing and inspiring, ensuring every piece is relatable and accurate to help the industry thrive.

At the core of Cussons Media is a commitment to helping agriculture thrive. We provide a platform for voices in agriculture, promoting a sense of belonging and support that extends beyond business to foster deep, meaningful connections.

Our values are what binds all of this together. More than just a glossy document, we live and breathe these values in all that we do, every day.

Heart & soul

Open and Honest

We say thank you

We are family

Innovate

Do what we say we will do

Meet the team

Dave founded Cussons Media with his wife Kel in 2010 after gaining extensive experience in Australian agricultural media. He started as a cadet with ABC Rural in 1998 and later became WA Country Hour presenter, working across the east and west coast of Australia. David holds an honours degree in Agricultural Science and is a graduate of Texas A&M's Executive Program for Agricultural Producers. He is also a 2009 Nuffield Scholar.

Dave Cussons

CEO

With expertise in agronomy and an honours degree in Natural Resource Management, Kel manages the technical writing team, producing reports and articles for agricultural publications. From a grain and sheep producing farm in the Great Southern of WA, Kel has also managed the grain marketing for the business for many years.

Kel Cussons

Technical Director & CFO

Carolyn oversees the many moving parts of each project, taking great pride in seeing content come to life and delighting the people we work with. Growing up on her family's orchard in Southern Queensland, Carolyn's childhood revolved around farm life, fruit-picking, and a solid work ethic. With a background in marketing and photography, she bridges the gap between agriculture and media, sharing stories of Australia's farming challenges and successes.

Carolyn Richardson

Head of Content

A multi-award-winning Director of Photography, Matt specialises in visual storytelling within the agriculture and natural history sector. Since 2006, he has worked with top networks like BBC, Netflix, and National Geographic, and brands such as Bayer and Microsoft, creating impactful content and documentary films.

Matt Davies

Head Director of Photography

Caitlin is a passionate rural and agricultural storyteller with a rich background in journalism. As a Content Producer, she prides herself on building relationships with the growers and talent we engage with, putting them at ease and creating compelling and engaging content that highlights Australia’s ag industry.

Caitlin Crowley

Senior Content Producer

Hailing from a rural town in Scotland, Pip built her journalism and producing career with the BBC before making Australia home. After time in the fast-paced ABC newsroom in Sydney, she now thrives on telling authentic ag stories across the country.

Pip Fraser

Content Producer

As an Australian cinematographer and photographer, Dan channels his passion for the great outdoors into captivating content. His deep connection to the Australian wilderness and wildlife is evident in his stunning cinematography, capturing sweeping landscapes down to the smallest details which help bring projects to life. With almost 20 years of experience, Dan has worked on documentaries for clients including National Geographic, the BBC and ABC, and has shot campaigns for Coles, Tourism Australia and Rolex.

Dan Proud

Cinematographer & Photographer

Angela is a highly skilled graphic designer with 15 years of experience in Toowoomba and has worked with Cussons Media on projects for major organisations like Pacific Seeds, GRDC, and the Federal Department of Agriculture. Known for her creativity and innovation, Angela consistently delivers engaging and high-quality designs.

Angela Maroske

Graphic Designer

Neree Martinez is a key member of Cussons Media’s Technical Writing Team and a trained broadacre agronomist with a degree in Agricultural Science. Raised on a farm in WA, she has extensive experience presenting complex information in accessible formats for growers and has worked on numerous publications.

Neree Martinez

Technical Writer

Marianne plays an integral role in our team and provides administration support across all projects in both pre and post production work. She is known for her meticulous attention to detail and her ability to keep all schedules on track. Marianne's organisational skills and proactive approach ensure that our systems and processes are humming.

Marianne Adamos

Project Support Officer

Team of Cinematographers & Content Producers across Australia

Our national footprint means we can shoot and work in any rural or remote location across Australia. Our team of expert Cinematographers and Content Producers are at the ready no matter the location!

Team of Technical Writers

At Cussons Media we have a team of Technical Writers with the agricultural background, writing and science background to take on any publication from fact sheets to case studies everything in between.

Helping Agriculture Thrive.

Stories that Sustain